Corporate branding photography communicates corporate’s personality, uniqueness, and professionalism to customers. Corporate photography of the past was limited to images of smiling professionals and handshakes of people in business attire. Often these images were co-opted from stock photos.
In the competitive world of business today, companies realize the importance of using professionally captured photos to create a specific personality of the company as well as of their employees.
This is all about branding a company in the minds and hearts of customers, proving a personal side of the business that not only creates a connection with customers, but also differentiates the company from the competition.
Corporate photography used in branding involves photos that will appear on websites, in brochures, and most importantly on social media. These photos include on-location photographs or headshots of the company leaders, team photos, photos of the office environment of the company, photos of products and/or services, and even corporate events or meetings, of which the latter can be uploaded to Twitter, LinkedIn and Facebook in real time or used in later publicity endeavours.
Booking a professional branding photographer is a significant investment, but well-captured photos mean that you’ll get a selection of unique pictures. They can help you shape that image library to the styles, settings and even colours that suit your brand.
