As most of fellow Gen X’s, growing up with the generally accepted mindset that you need to have a steady job and stick to it, I started my career in the professional world, committed to juggling work with family time. I worked as Dietician, medical representative for multi-national Pharmaceutical companies and Sales Engineer at ABB SA.

After 20 years I broke away and called the corporate world farewell. Being told by family and friends that I have “a good eye” for photography, I attended multiple courses, developing my photography and business skills. Loving to tell picture stories, I covered a wide range of genres, like weddings, lifestyle and corporate photography.

While networking and working with entrepreneurs and corporate companies, I realized the pressing need for Personal and Corporate Branding photography – to effectively tell the stories, reflecting the brands and to build trust with audiences.

And I did it!! I took the exciting step to refocus my photography business. Now I tell picture stories of Entrepreneurs and companies that authentically want to communicate their personality, uniqueness, and professionalism to their customers and peers!